Local Search Engine Optimization

Local SEO is all about getting found by those people in your area. If you are a local business – that is, a business that offers a product or service mainly to a specific localized city or area (such as a restaurant or local spa) then you will benefit from Local SEO. You need to make sure you are showing up in the local maps and search results for city or area-specific keywords. Connecting with your local community through social media will also help.

The local SEO package:

I have developed a high quality search engine optimization package is that tailored for local businesses looking to rank for their specific location keywords and break into the Google Maps and Google Places listings. Since you are a local business likely with a tight marketing budget, I have created a one-time package that will give you long lasting results.

Price: $700

What’s included

All content and submissions are created and completed manually (and personally). You will not have to provide additional content for this package. Can you expect first place in google with this package? It’s certainly possible. This package is designed to optimize your site for two keywords in the search engines as well as your Google Places listing. You can expect a first page result for your organic search engine ranking and an A-D result for the Google Places. This package often results in a first place or top three in organic results and a top two or three in the Google Places results. Results may take upwards of 30-60 days, to give time for the search engines have properly crawled and indexed all the changes and offsite work.

What you need to know before you start

There is a lot of unknown when it comes to the search engines. The algorithms that govern the search results are very closely guarded for the most part, and there are constant changes and updates that will happen on an ongoing process. It is important to understand that some of these are beyond the control of you or your SEO. On the other hand, there are some constants that are important when it comes to SEO that you should be familiar with before starting any project:

Proper keyword and competitive research is crucial

Everything else dealing with search engine optimization is built upon a foundation that includes choosing the best and most relevant keywords that will generate targeted traffic likely to convert. There is no point to target a keyword that does not get searched for, or a keyword that is not relevant to your business.

Competition is also important to look at – there are some industries and keywords out there that are extremely saturated with competition. Not all keywords are created equal, nor is their competition. It may make more sense financially to target several lower volume keywords than one higher volume but very competitive keyword.

On site content and optimization is important

The term “content is king” comes to mind here. Great content on your website, whether it’s persuasive sales copy or well written blog posts are extremely important for the search engines. The more content, the more opportunity to draw in visitors.

It is also very important to consider the programming structure of your website to make sure search engines are able to quickly find your content without getting lost in the code. There are other on site techniques such as using proper keywords within your content, title tags and permalinks that are all very important.

Social media signals are important

Social media is an increasingly important factor to consider when dealing with your rankings in the search engine. For any SEOs out there that disagree or tell you otherwise, they are behind on the times. Social factors have been influencing search rankings for over a year, according to an interview done with Google and Bing.

This is not as important as some factors, but it will only continue to increase. Your authority as a person online shown through social media and social signals, will lend itself to your website’s authority and rankings.

Link building is extremely important

If you aren’t actively link building, then you are not doing search engine optimization. We believe that 80% of time should be spent on site promotion in order to increase rankings in the search engines. Link building and site promotion can come in a variety of shapes, sizes, techniques, and methods, but it basically boils down to getting other websites to link to yours.

The more sites that link the better. The more authority those sites have the better. The more keyword-focused the links are the better.

There are a lot of unknowns in this industry

Understand that no SEO has seen the programming for the Google Search Result algorithm, and because of that no one can be 100% sure of anything, except to know what has historically worked and didn’t work through testing and case studies.